Why Talk About ROI First?
When I talk with clients about tech projects, I talk about Return On Investment (ROI) before I ever talk about the actual technology. I do this to solve a problem most engineers don't even acknowledge: we...
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Insights & Ideas
Practical AI advice for business leaders. No hype, just grounded thinking.
How to Use AI for Professional Writing
My Workflow for Using AI Without Losing Authority I use AI for a huge amount of my high-stakes professional writing now. Not because it's smarter than me... ok, I mean, it is, but... But it handles the parts...
Where is the ROI?
Where is the return on investment from AI? Why huge AI time savings don't seem to impact the bottom line I keep seeing the same thing happen. People tell me they're saving loads of time with AI, but when...
What Can We Learn from Moderna's AI Strategy?
I've spent a lot of time looking at how different companies approach AI adoption. Back in early 2024, OpenAI released a case study about Moderna's use of ChatGPT. It showed fast adoption and the creation of...
Your most valuable asset is invisible
Your most valuable asset is invisible. That instinctive decision you just made? The one based on two decades of hard-won experience? It's worth a fortune. But right now, it lives only in your head,...
If You Work Like a Robot, AI Will Replace You
We've spent a century training humans to work like machines. Just in time for machines to do the job better. The AI Replacement Story is a Lie. Here's What's Actually Happening. You're being sold a lie about...
Are You Still an Author if AI Helps You Write?
If AI helped you write your book, are you really the author? It's a question that's keeping writers, creators, and thought leaders up at night. As AI tools become increasingly sophisticated, we're all...
Case Study: How I Created My Unique Value Proposition in 15 Minutes
I used AI to create a critical business asset - a Unique Value Proposition -in just 15 minutes. This case study shows you exactly what I did and how you can replicate it. Every business owner, freelancer,...
AI Will Quietly Keep Getting Better
Boring AI research breakthroughs will change your work (but won't make headlines) I've been reading AI research papers for months. Most cover incremental improvements that won't matter for ages. But when I...
Where Should You Use AI First?
Stop Guessing Where AI Fits Into Your Work - Use This 5-Minute Framework Instead "I know I should be using AI, but I have no idea where to start. Every article tells me AI will change everything. That's not...
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