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AI adoption for expertise-heavy businesses

Your team's best hours are being wasted on their worst tasks.

We find the workflows draining your team's time, build practical AI tools around the work they already do, and train your people to use them well.

Book a 25-minute Focus Call
Alastair speaking at Beyond, Inc.
Alastair speaking at Beyond, Inc.

Who this is for

We work best with businesses where AI will actually move the needle

We do our best work if…

  • You run a small or medium sized business, often in professional services, consulting, or expertise-heavy work
  • Your team spends real hours every week on proposals, research, summaries, intake, or drafting work
  • You want practical outcomes in weeks - not an AI strategy deck that gathers dust
  • You're ready to invest in your team learning new ways of working - not just buying software and hoping for the best

We’re likely not a fit if…

  • Your main goal is reducing headcount - we're here to free up your team's time, not free up their desks
  • You need enterprise ML engineering or cloud infrastructure - we work at the adoption layer, not the plumbing
  • Your primary decision is the lowest quote - our pricing reflects the value of the outcome, not the number of hours
  • You expect AI to do your team's thinking for them - we build tools that free up time for the thinking only they can do
1

Focus Call

Free · No obligation · 25 mins or less
2

Your Proposal

A clear plan and price
3

We Deliver

Training, consulting, building

Actual client results

92%
Faster processing
12x
Capacity increase
€55k/mo
Capacity recovered
Not ready for a call yet?

Start with the 5-day practical AI course.

Tell me where you are - your own work, or helping your team - and I'll send the track that matches. One email a day for five days, with something small to try in each one.

Two or three emails a week after that. Unsubscribe any time.

You're in.

Check your inbox - day 01 lands tomorrow at 9am.

  • 01 Notice one task
  • 02 Describe the outcome
  • 03 Try it
  • 04 Review what worked
  • 05 Keep what stuck

Services and Solutions

Practical AI services for businesses that want results, not hype

AI Adoption

AI Adoption Partnership

For small to medium businesses ready to bring AI into the team's daily work properly. Phase 1 diagnostic, a roadmap that doesn't gather dust, custom tools your team can use, training that sticks, and me alongside your leadership for the year.

Most clients start with a first engagement and move to an annual partnership once the work is in place.
Learn more about AI Adoption → AI Training

Give your team practical AI skills they'll use the next day.

Commissioned by IRDG Innovation Skillnet. First cohort sold out instantly. Your team learns to use AI tools on their real work - not theory, not demos, practical skills they use the next day.
Explore training → Co-Builder

Co-Builder

Bring me one task that's eating your week. In ninety minutes, we'll build a working AI tool that does the bulk of it for you, and you'll keep the tool, the recording, and 30 days of email support.

A one-time session, not the start of a partnership. For individual experts - consultants, coaches, advisors.

€995. Refundable for seven days after you put the tool to work.
See how Co-Builder works →

Latest thinking

Recent insights from the blog

Apr 18, 2026

AI just came for design

Anthropic just launched Claude Design yesterday. Before I say what I think about the tool, I want to tell you about a story I read earlier in the week from BEFORE the launch. The story came from a designer called Nurkhon, writing on Substack. A product manager walked into a meeting, typed one sentence into […]
› Read more
Apr 3, 2026

Building an AI Knowledge Base That Actually Works

Labs Learning - April 2026 This is Part 2 of a two-part series on building AI knowledge bases. Read Part 1: Your AI Knowledge Base Is Only as Good as What You Feed It In the last post, I talked about the data quality problem: how 87% of my AI knowledge base turned out to […]
› Read more
Apr 2, 2026

Your AI Knowledge Base Is Only as Good as What You Feed It

Labs Learning - April 2026 This is Part 1 of a two-part series on building AI knowledge bases. Read Part 2: Building an AI Knowledge Base That Actually Works There's a type of AI system that's becoming increasingly popular in businesses of all sizes. It's called RAG - retrieval-augmented generation - and the basic idea […]
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What they say about us

Overall I felt I was being educated gently, without being patronised, by a trustworthy speaker.
Richard Newton
Consulting Programme Director, Enixus
He made AI accessible and directly applicable to attendees' business needs.
Pamela Ní Thaidhg
Development Officer, Údarás na Gaeltachta
Hello! I'm New Here book cover An Absolute Beginner's Guide to Using AI book cover Use AI, Stay Human book cover The AI Pilot Handbook book cover

Author of The Human-First AI Series →

Let's explore what AI can do for you and your team

  • Clarity on whether we're a mutual fit
  • A clear understanding of the path forward
  • No hard sell - just an honest conversation
Alastair McDermott

25 mins · Free · No obligation

Book a Focus Call