Who.md
Your identity - your role, your team, your organisation's size and culture. The "read this first" file.
AI adoption for expertise-heavy businesses
Your team's best hours are being wasted on their worst tasks.
We find the workflows draining your team's time, build practical AI tools around the work they already do, and train your people to use them well.
Book a 25-minute Focus Call See how we work
Who this is for
We work best with businesses where AI will actually pay back
We do our best work if…
- You run a professional services, consulting, or expertise-heavy organisation - usually rolling AI out across teams
- Your team spends real hours every week on proposals, research, summaries, intake, or drafting work
- You want practical outcomes in weeks - not an AI strategy deck that gathers dust
- You're ready to invest in your team learning new ways of working - not just buying software and hoping for the best
We’re likely not a fit if…
- Your main goal is reducing headcount. The work AI does best in our engagements is the work nobody enjoyed doing in the first place. Nobody gets laid off because we made their boring tasks faster.
- You need enterprise ML engineering or cloud infrastructure - we work at the adoption layer, not the plumbing
- Your primary decision is the lowest quote - our pricing reflects the value of the outcome, not the number of hours
- You expect AI to do your team's thinking for them - we build tools that free up time for the thinking only they can do
1
Focus Call
Free · No obligation · 25 mins or less
2
Your Proposal
A clear plan and price
3
We get to work
Training, consulting, or building - whichever fitsActual client results
92%
Faster processing
12x
Capacity increase
€55k/mo
Capacity recovered
Trusted by
Not ready for a call yet?
Start with the 5-day practical AI course.
Tell me where you are - your own work, or helping your team - and I'll send the track that matches. One email a day for five days, with something small to try in each one.
Two or three emails a week after that. Unsubscribe any time.
You're in.
Check your inbox - day 01 arrives tomorrow at 9am.
- 01 Notice one task
- 02 Describe the outcome
- 03 Try it
- 04 Review what worked
- 05 Keep what stuck
Services and Solutions
Three ways we work
// ai adoption
AI Adoption Partnership
Cross-team AI adoption for organisations ready to bring AI into the team's daily work properly. Phase 1 diagnostic, a roadmap that doesn't gather dust, custom tools your team can use, training that sticks, and me alongside your leadership for the year.
Most clients start with a first engagement and move to an annual partnership once the work is in place.
→ learn more about ai adoption
// ai training
Most clients start with a first engagement and move to an annual partnership once the work is in place.
Structured AI training for teams and individuals.
Delivered online or in person, customised to your context. Two paths - team programmes for organisations rolling out AI together, individual workshops for professionals building personal skills.
→ explore training
// co-builder
Co-Builder
Bring me one task that's eating your week. In ninety minutes, we'll build a working AI tool that does the bulk of it for you, and you'll keep the tool, the recording, and 30 days of email support.
A one-time session, not the start of a partnership. For individual experts - consultants, coaches, advisors.
Bring the task; leave with the tool. We scope it on a free Focus Call.
→ see how co-builder works
A one-time session, not the start of a partnership. For individual experts - consultants, coaches, advisors.
Bring the task; leave with the tool. We scope it on a free Focus Call.
Latest thinking
Recent insights from the blog
Don't bet your strategy on what AI can't do
Here's a bet I see businesses make without realising they're making it. They look at what AI can't do today, they build their plans around those limits, and they treat those limits as fixed. It's a quiet bet, and it's a losing one. It loses because the thing you're betting against keeps moving. Two forces […]
Read more
The best AI work is boring
The AI work I trust most is the work that looks boring. There's no clever prompt, no amazing inspiration, no surprises. It does the same boring thing every time, and that is exactly why I trust it. Most people reach for AI's cleverness first and its dependability second. I strongly believe you need it the […]
Read more
The most useful AI works when you're not watching
The most useful AI works while you're not watching - and the barrier usually isn't a cleverer model, it's permission. A plain-English guide to the Permission Ladder: how much autonomy you give an AI, the access it costs, and why onboarding it like a new hire is the right mental model.
Read more
What they say about us
IRDG commissioned Alastair from HumanSpark.ai to deliver our 'AI Transformation for Business Leaders' programme for senior leaders across our member companies, many of them in regulated sectors like pharma, medtech and manufacturing.
Both cohorts were strongly subscribed - the first sold out almost immediately - and the participant feedback was exceptional. Alastair cuts through the AI hype and keeps the focus on practical, operational value that leaders can apply straight away, in language that respects how experienced the room is.
I'd recommend him without hesitation to any organisation that wants its people moving from curiosity about AI to real results.
Josh BlakeIRDG/IRDG Innovation Skillnet
Overall I felt I was being educated gently, without being patronised, by a trustworthy speaker.
Richard NewtonConsulting Programme Director, Enixus
He made AI accessible and directly applicable to attendees' business needs.
Pamela Ní ThaidhgDevelopment Officer, Údarás na Gaeltachta
Your Core Four
Stop starting from zero with AI
Four short files that tell any AI tool who you are, what you're focused on, and how you work - so it stops guessing and starts being useful.
What.md
Your 3-5 active projects, their current status, and what "done" looks like for each one.
How.md
Your voice, your banned words, your formatting preferences, your tools. The file that stops AI sounding like AI.
Why.md
Your values, your current trade-offs, and how you make difficult decisions. The AI's tie-breaker.
Let's explore what AI can do for you and your team
- Clarity on whether we're a mutual fit
- A clear understanding of the path forward
- If we're not a fit, I'll point you somewhere useful
