Who.md
Your identity - your role, your team, your organisation's size and culture. The "read this first" file.
Embedding AI into how work gets done
AI is on the agenda. Now it has to work.
I help you find where AI belongs in the work, test it with the people doing the job, and put the skills, habits and systems in place to make it stick - whether you are starting from scratch or trying to get value from tools you have already bought.
Book a 25-minute Focus Call See how I work
Who this is for
I work best with organisations where AI will actually pay back
I do my best work if…
- You are responsible for making AI work across the organisation - not just buying licences, running pilots, or leaving people to work it out for themselves
- Your team spends real hours every week on proposals, research, summaries, intake, or drafting work
- You want practical outcomes in weeks - not an AI strategy deck that gathers dust
- You're ready to invest in your team learning new ways of working - not just buying software and hoping for the best
We're likely not a fit if…
- Your main goal is reducing headcount. The work AI does best in my engagements is the work nobody enjoyed doing in the first place. Nobody gets laid off because we made their boring tasks faster.
- You need enterprise ML engineering or cloud infrastructure - I work at the adoption layer, not the plumbing
- Your primary decision is the lowest quote - my pricing reflects the value of the outcome, not the number of hours
- You expect AI to do your team's thinking for them - I build tools that free up time for the thinking only they can do
1
Focus Call
Free · No obligation · 25 mins or less
2
Your Proposal
A clear plan and price
3
We get to work
Training, consulting, or building - whichever fitsActual client results
92%
Faster processing
12x
Capacity increase
€55k/mo
Capacity recovered
Trusted by
Not ready for a call yet?
Start with the 5-day practical AI course.
Tell me where you are - your own work, or helping your team - and I'll send the track that matches. One email a day for five days, with something small to try in each one.
Two or three emails a week after that. Unsubscribe any time.
You're in.
Check your inbox - day 01 arrives tomorrow at 9am.
- 01 Notice one task
- 02 Describe the outcome
- 03 Try it
- 04 Review what worked
- 05 Keep what stuck
Services and Solutions
Three ways to work together
// ai adoption
AI Adoption Partnership
Cross-team AI adoption for organisations ready to bring AI into the team's daily work properly. Phase 1 diagnostic, a roadmap that doesn't gather dust, custom tools your team can use, training that sticks, and me alongside your leadership for the year.
Most clients start with a first engagement and move to an annual partnership once the work is in place.
→ learn more about ai adoption
// ai training
Most clients start with a first engagement and move to an annual partnership once the work is in place.
Structured AI training for teams and individuals.
Delivered online or in person, customised to your context. Two paths - team programmes for organisations rolling out AI together, individual workshops for professionals building personal skills.
→ explore training
// co-builder
Co-Builder
Bring me one task that's eating your week. Across two working sessions, we build an AI system that does the bulk of it for you - and you keep the system, the recordings, and 30 days of email support while you bed it in.
A one-off engagement, not the start of a partnership. For individual experts and small-practice principals - consultants, advisors, solicitors, accountants.
Bring the task; leave with the system. We scope it on a free Focus Call.
→ see how co-builder works
A one-off engagement, not the start of a partnership. For individual experts and small-practice principals - consultants, advisors, solicitors, accountants.
Bring the task; leave with the system. We scope it on a free Focus Call.
Latest thinking
Recent insights from the blog
Everyone's calling it brain rot. (It's not)
Oxford University Press named "brain rot" its Word of the Year in late 2024 with more than 37,000 people voting. Usage of "brain rot" had risen 230% in twelve months. The definition Oxford gave was "the supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now […]
Read more
Where Does It Run?
A question we've all answered before Every manager has answered this question already, just not about AI. When you bring in a contractor, you decide: do they work on our site or theirs? With our equipment or theirs? Nobody leaves that to chance, because the answer settles who is responsible for what, what the contractor […]
Read more
Not All Cloud AI Is the Same: The Three Tiers of AI Privacy
The question that stalls every AI rollout Somewhere in every workshop, someone asks whether it is safe to put their data into AI. It is the right worry and the wrong question, because "AI" is not one place. The convenience of a cloud tool and the strictness of GDPR only feel like opposites while you […]
Read more
What clients say
IRDG commissioned Alastair from HumanSpark.ai to deliver our 'AI Transformation for Business Leaders' programme for senior leaders across our member companies, many of them in regulated sectors like pharma, medtech and manufacturing.
Both cohorts were strongly subscribed - the first sold out almost immediately - and the participant feedback was exceptional. Alastair cuts through the AI hype and keeps the focus on practical, operational value that leaders can apply straight away, in language that respects how experienced the room is.
I'd recommend him without hesitation to any organisation that wants its people moving from curiosity about AI to real results.
Josh BlakeIRDG/IRDG Innovation Skillnet
The AI asks me insightful questions that I'd never thought of.
Brad FarrisAnchor Advisors
He made AI accessible and directly applicable to attendees' business needs.
Pamela Ní ThaidhgDevelopment Officer, Údarás na Gaeltachta
Your Core Four
Stop starting from zero with AI
Four short files that tell any AI tool who you are, what you're focused on, and how you work - so it stops guessing and starts being useful.
What.md
Your 3-5 active projects, their current status, and what "done" looks like for each one.
How.md
Your voice, your banned words, your formatting preferences, your tools. The file that stops AI sounding like AI.
Why.md
Your values, your current trade-offs, and how you make difficult decisions. The AI's tie-breaker.
Let's explore what AI can do for you and your team
- Clarity on whether we're a mutual fit
- A clear understanding of the path forward
- If we're not a fit, I'll point you somewhere useful
