Why Boring is Interesting
Boring is interesting A couple of weeks ago I published my 'Boring AI' Manifesto. I had a bit of fun with it, but I believe it's important. It's a core idea in my upcoming book, The AI Pilot Handbook. A few...
Blog
Insights & Ideas
Practical AI advice for business leaders. No hype, just grounded thinking.
What the Hell Is "Data"?
One thing that really frustrates me about AI consultants - and software engineers - is when they say things like: "You need to know your data" "You need to have clean data" "You need to know where your data...
The Boring AI Manifesto
Boring is underrated. I like my elevators to be boring. I like my seatbelt to be boring. The best AI projects are the ones nobody talks about. They just work. I want technology to do the boring work so you...
How to Run an AI Pilot
A short field guide for SME leaders who are looking for ROI, not "pilot purgatory" You might have seen the viral headlines claiming "95% of AI pilots fail" attributed to MIT. Don't panic. As Wharton...
Why AI Feels Overwhelming
The Two Speeds of AI: Why Leaders Feel Behind... And How to Regain Control While AI moves at light speed, humans don't. If you're leading a team, a business, or a department, you're likely feeling a specific...
AI Success Has Less to Do With AI Than You Think
Late one evening in the tiny village of Cong in the west of Ireland I was enjoying a glass of Green Spot with Damian Costello. He said something I haven't stopped thinking about. We were talking about why so...
Where Do You Draw the Line on AI and Stolen Work?
My book was scraped to train AI. Yet I still use these tools every day. The fact that big tech corporations have stolen the intellectual property of small creators makes many people - including me -...
The Big 4 Just Validated the Future of AI-Driven Work
The Big 4 have finally caught on: AI isn't replacing people, it's helping us get smarter and faster at what matters EY released a massive 100+ page report early Dec 2025 called "The Augmented Workforce."...
Misleading AI Stories in 2025
Everyone's worried about AI slop, AI hallucinations, and misinformation. But the slop and misinformation that actually moved markets and changed business decisions this year came from peer-reviewed journals,...
Navigating the Chaos: How to Prepare for AI Disruption
AI is advancing faster than our institutions can respond. This gap is already causing chaos. Not just disruption, but systemic breakdown. It's the pacing gap: one line on the graph is AI capability, rising...
Is your business AI ready?
- Get honest, practical AI advice
- Find out where AI saves the most time
- No hard sell - just an honest conversation
