Case Study: How I Created My Unique Value Proposition in 15 Minutes

I used AI to create a critical business asset – a Unique Value Proposition -in just 15 minutes. This case study shows you exactly what I did and how you can replicate it.

Every business owner, freelancer, and professional struggles with a challenge: defining their Unique Value Proposition (UVP). The UVP, often referred to as a “positioning statement” is a crucial foundation of effective marketing. Many of us spend days – sometimes weeks- trying to articulate what makes us different.

This case study reveals how I used AI to create a compelling UVP in just 15 minutes, and shows you exactly how to replicate this process for your own business including AI prompts for you to copy-paste.

Whether you’re a consultant, startup founder, freelance designer, SaaS entrepreneur, or service provider, this method will help you nail down the messaging that attracts your ideal customers.

What You’ll Learn in This Case Study

• The exact AI prompts I used to develop my UVP in 15 minutes
• A proven 4-step process you can follow today
• How to use voice dictation for faster, more natural results
• Templates for adapting your UVP across different marketing channels
• Common pitfalls to avoid when working with AI

Why Your UVP Matters More Than Ever

Your Unique Value Proposition is a crucial part of your business. It’s foundational. A good UVP will:

• Attracts the right customers while repelling the wrong ones
• Clarifies your message across all marketing channels
• Differentiates you from competitors
• Accelerates decision-making for potential customers

Without a clear UVP, you’re just another option in a sea of choices. With a strong UVP, one, you become the obvious choice for your target market.

The Traditional Approach vs. The AI-Powered Method

Traditional Method:

• Expensive marketing consultants
• Hours of brainstorming sessions
• Multiple drafts and revisions
• Getting stuck in your own head
• Second-guessing every word
• Days or weeks to completion

AI-Powered Method:

• Structured conversation with AI
• Real-time refinement
• Fresh perspective on your business
• Instant variations for different uses
• 15 minutes to completion

My 4-Step Process to Create a UVP with AI

Step 1: Prime the AI as Your Strategic Partner

Instead of asking AI to “write a UVP” (which produces generic results), I positioned it as an interviewer. This transforms AI from a writing tool into a strategic thinking partner.

My Opening Prompt:

“I want you to ask me a series of very simple questions about my business and help me formulate a solution-focused unique value proposition. Please ask me 5-8 foundational questions to understand my business better.”

Why This Works: By having AI ask questions, you’re forced to articulate your value in your own words—the authentic foundation for a compelling UVP.

Step 2: Answer Questions Using Voice Dictation

The AI responded with targeted questions about:

• My ideal customer
• The problems I solve
• My unique approach
• The outcomes I deliver
• What differentiates me

Pro Tip: Use voice dictation on the ChatGPT mobile app. Speaking your answers creates a more natural, conversational flow and captures nuances you might miss when typing.

Step 3: Request Targeted Variations

Once AI generated my initial UVP, I needed versions for different platforms. Each marketing channel has different character limits and contexts.

My Refinement Prompt:

“Create shorter variations of this UVP for different marketing channels. Please provide a two-column table showing: 1) Where to use it (LinkedIn headline, website homepage, email signature, etc.) and 2) The adapted UVP for that specific use.”

Result: I received perfectly sized variations for:

• LinkedIn headline (120 characters)
• Website hero section
• Email signature
• Elevator pitch
• Social media bios

Step 4: Lock in Your Positioning Statement

To crystallise everything into a memorable format, I used a proven positioning formula.

Final Prompt:

“Create a positioning statement using this format: I help [target audience] [solve specific problem] by [unique method/approach] so they can [achieve desired outcome].”

This format works because it answers the four critical questions every potential customer has:

1. Is this for me?
2. Does it solve my problem?
3. How is it different?
4. What’s in it for me?

Real Results: Before and After

Before AI Process:

• Vague description: “I’m a consultant who helps businesses grow”
• No clear differentiation
• Struggled to explain my value quickly

After 15-Minute AI Session:

• Crystal-clear positioning
• Multiple versions for different uses
• Confident elevator pitch
• Consistent messaging across all platforms

Common Mistakes to Avoid

1. Being Too Vague: Give AI specific details about your business
2. Accepting the First Draft: Always ask for variations and refinements
3. Ignoring Your Gut: If something doesn’t feel right, tell AI and adjust
4. Making It Too Complex: Aim for clarity over cleverness
5. Forgetting Your Audience: Always filter through “what’s in it for them?”

Your Action Plan: Create Your UVP Today

1. Set aside 15 minutes (seriously, that’s all you need)
2. Open ChatGPT on your phone for voice dictation
3. Use my exact prompts as your starting point
4. Answer honestly – don’t overthink it
5. Refine until it feels right
6. Test it with your target audience

Beyond the UVP: What’s Next?

Your UVP is just the beginning. Once you have this foundation, you can:

• Rewrite your website copy with clarity
• Create social media content that resonates
• Develop offerings that align with your positioning
• Attract clients who value what you uniquely offer

Watch Me Do It Live

Want to see this entire process in action? I actual recorded this LIVE on YouTube, session so you can watch exactly how the conversation unfolded and how I refined my UVP in real-time:

Get the book

This case study is adapted from my book, “The AI-Powered Thought Leader: How to Become an Indispensable Voice in a World of Intelligent Machines.”

Are you ready to leverage AI for building your authority and growing your business? Get your copy here.