Turn AI into real productivity gains
for you and your team.

I show business leaders how to work smarter and faster with AI – then scale those wins across your team and organisation.

Grab the free AI toolkit and book a zero-cost consult to get started today.

Alastair speaking at Beyond, Inc

Get the Complete AI Toolkit: Opportunity, Risk, and Roadmap to AI Success

Download your complimentary toolkit of practical AI guides, designed to guide you through every stage of your AI journey.

Download All 3 Whitepapers Now - Free.
No Email Opt-in Required.

What You'll Get Inside the Complete AI Toolkit:

Opportunity & AI Adoption: Unlock Real-World Value
- Why AI matters – the real opportunities beyond the hype.
- The three key areas where AI drives value: Productivity, Capabilities, and Decision-Making.
- Real-world success stories – how businesses are using AI effectively.
- Future AI trends and how to stay ahead.
Risk and AI Adoption: A Practical Framework for Successful AI Integration
- Why responsible AI adoption matters – balancing innovation with caution.
- Key risk factors, including data privacy, ethics, and compliance.
- AI regulations in focus – the EU AI Act and its global impact.
- Step-by-step framework for building a robust AI risk management strategy.
AI Adoption Roadmap: Step-by-Step Guide to Responsible Implementation
- What it takes to implement AI successfully – key actions, not just ideas.
- Follow a clear, four-stage roadmap from assessment to AI leadership.
- Empower employees with a human-centered AI approach.
- Actionable steps and checklists to advance AI maturity at every stage.

Services and Solutions

HumanSpark offers a comprehensive range of services designed to address the key challenges business owners face with AI integration. Ready to transform your business with AI?

AI Training

Empower your team with AI literacy and practical skills.

Our online or in-person training workshops are designed to equip your employees with the knowledge to leverage AI tools effectively, boosting productivity and encouraging innovation across your organisation.

AI Strategy

Unlock your business’s potential with expert AI consulting.

We help you identify high-impact AI opportunities, craft tailored strategies, and align AI initiatives with your business goals. Our consulting services ensure your AI adoption is both strategic and effective.

AI Support

Maximise the value of your AI investment with ongoing support and optimization.

We help you fine-tune AI tools, build internal AI teams, and ensure your AI initiatives remain aligned with ethical standards and business objectives.

Transform Your Business with a Custom AI Assistant

Save time, cut costs, and scale your expertise with a tailored AI solution built for you.

Ready to explore?

What they say about us.

Alastair is the ideal person to run this sort of AI training workshop. His obvious interest and enthusiasm for the technology helps, as does his ability to break it down to really simple concepts. The workshop was well structured and informative, with great examples. Overall I felt I was being educated gently, without being patronised, by a trustworthy speaker. Put simply - it's all thumbs up from me. I hope I can make some of the future sessions.

Alastair's AI workshop was highly successful. He made AI accessible and directly applicable to attendees' business needs. The hands-on sessions with tools like ChatGPT gave us the confidence to start using AI immediately. With 75% of attendees rating the workshop as excellent, we left feeling empowered and ready to innovate. Highly recommended for any business looking to integrate AI.

Making AI Simple for Business

AI is incredibly powerful.

But let’s not over-complicate it.

I simplify AI tech and strategy into actionable tips and insights for business leaders like you.

I won’t send you spam. Unsubscribe anytime.

An Absolute Beginner's Guide to Using AI

How to Use AI to Save Time, Work Smarter, and Get More Done - Without Feeling Overwhelmed

Curious about AI - but don’t know where to start?

You’re not alone. With new tools launching weekly and confusing jargon everywhere, AI can feel overwhelming – especially if you’re not a techie.

An Absolute Beginner’s Guide to Using AI is your friendly, no-fluff roadmap to understanding and applying AI – whether you’re a busy professional, freelancer, or just curious how these tools can make life easier.

What You’ll Learn:

How to use ChatGPT, Claude, and Gemini to brainstorm, summarise, and save hours at work
Simple ways to generate graphics with tools like ChatGPT, Canva and Midjourney
Real-world use cases to help you automate tasks, write faster, and unlock creative ideas
Smart, responsible AI usage – without compromising privacy or ethics

Written by AI trainer and consultant Alastair McDermott, this guide strips away the complexity and shows you exactly how to start using AI – without fear, fuss, or technical know-how.

Don’t get left behind. Learn how to make AI work for you – today.

Are These Challenges Holding Your Business Back?

No clear AI strategy or roadmap.
Concerns about AI’s impact on jobs and upskilling needs.
Difficulty integrating AI into existing systems.
Poor data quality and accuracy.
Uncertainty about data privacy and compliance.
Employee resistance to AI.
Manual processes slowing you down.
Outdated technology hindering talent acquisition.
Time wasted on repetitive tasks.

We can help.
Here is how.

AI Readiness Assessment
Evaluate your current processes, systems, and data quality. Identify areas ripe for AI automation and augmentation. Develop an AI roadmap aligned with your business goals.
AI Training and Literacy Programs
Conduct workshops to build AI understanding among your team. Address concerns around AI’s impact on jobs and roles. Foster a culture of innovation and AI adoption.
AI Strategy and Policy Development
Craft an AI strategy outlining use cases and priorities. Develop robust policies covering data privacy, IP, and transparency. Ensure compliance with regulations like GDPR.
AI Solution Implementation
Integrate AI tools for data entry, document drafting, and analytics. Deploy AI agents/assistants to streamline workflows. Customize solutions to your unique needs and systems.
Ongoing AI Optimization
Continuous evaluation of evolving AI models and technologies. Refine and scale AI solutions as your business grows. Regular audits for data quality, privacy, and compliance.

Why Work With Us?

Expertise in translating AI’s complexity into actionable strategies.
Competitive pricing models designed for businesses like yours.
Partnership approach, becoming an extension of your team.
Commitment to ethical and responsible AI implementation.
Track record of boosting efficiency, productivity, and profitability for expertise-based businesses.

Values

Empathy-Driven Strategy

We strive to understand the human experience before we even discuss technology.

This means listening to the concerns of you and your team, respecting your expertise, and designing AI solutions that solve real-world frustrations and create genuine opportunities.

It is about putting people first, not as a slogan, but as a core operating principle.

Human-First Approach

Because we lead with empathy, a human-first approach is the only possible outcome.

We prioritise human well-being, dignity, and career development in all strategies.

We are dedicated to creating AI systems that promote equality and augment human capabilities, rather than reinforcing bias or focusing solely on workforce replacement.

Transparent Excellence

Empathy for teams undergoing change requires radical transparency.

We measure success through concrete outcomes that include staff satisfaction and well-being alongside efficiency metrics.

We communicate openly about how AI systems work and their impact on roles, building the trust needed to reduce anxiety and build collaboration.

Approachable Professionalism

Empathy in action is about connection.

We try to bring humanity, and kindness to the complex world of AI.

Our “no dickheads” rule is a direct reflection of this - it’s a commitment to ensuring every interaction is grounded in respect and compassion, making complex concepts accessible to everyone.

Turn AI into real productivity gains for you and your team.