Are you worried that using AI could undermine your hard-earned credibility as a thought leader? On this episode of The AI-Powered Thought Leader podcast, host Alastair McDermott talks to Debbie Jenkins, an expert on authentic branding and author of the book “Stop the Credibility Crisis.”

Why Talk About ROI First?
When I talk with clients about tech projects, I talk about Return On Investment (ROI) before I ever talk about the actual technology. I do this to solve a problem most engineers don’t even acknowledge: we love building the wrong thing really