AI Strategy

Implementation, ROI, adoption, and leadership decisions for AI in business

// ai strategy · jul 20, 2025

The Butler and the Advisor: A Simple Framework for Getting Real Value from AI

The strategic value of AI isn't rewriting your emails - it's using AI as a thinking partner. Recent AI ads on TV present AI as a mere grammar-fixer or writing shortcut - all surface-level stuff. They reduce...

→ read more // ai strategy · jul 16, 2025

What Can We Learn from Moderna's AI Strategy?

I've spent a lot of time looking at how different companies approach AI adoption. Back in early 2024, OpenAI released a case study about Moderna's use of ChatGPT. It showed fast adoption and the creation of...

→ read more // ai in practice · jul 1, 2025

Your most valuable asset is invisible

Your most valuable asset is invisible. That instinctive decision you just made? The one based on two decades of hard-won experience? It's worth a fortune. But right now, it lives only in your head,...

→ read more // ai strategy · jun 16, 2025

If You Work Like a Robot, AI Will Replace You

We've spent a century training humans to work like machines. Just in time for machines to do the job better. The AI Replacement Story is a Lie. Here's What's Actually Happening. You're being sold a lie about...

→ read more // ai strategy · jun 7, 2025

Are You Still an Author if AI Helps You Write?

If AI helped you write your book, are you really the author? It's a question that's keeping writers, creators, and thought leaders up at night. As AI tools become increasingly sophisticated, we're all...

→ read more // ai strategy · jun 1, 2025

Where Should You Use AI Next?

Stop Celebrating AI Time-Savers. Start Building AI Advantage. "I know AI can save me time, but I'm not sure what comes after that." I hear this from smart business leaders every week. They've automated their...

→ read more // ai strategy · may 31, 2025

Where Should You Use AI First?

Stop Guessing Where AI Fits Into Your Work - Use This 5-Minute Framework Instead "I know I should be using AI, but I have no idea where to start. Every article tells me AI will change everything. That's not...

→ read more // ai strategy · may 7, 2025

Practical Takeaways from the William Fry AI Summit 2025

Research shows generative AI adoption in Ireland more than doubled - from 49% to 91% - in just 12 months. Here's what smart businesses are doing next. That kind of growth doesn't happen by chance. It signals...

→ read more // ai in practice · apr 7, 2025

How Larger Context Windows Unlock AI Capabilities

Many AI users are running into invisible walls with AI. Those unseen walls are made of token limits. The moment your model can analyse everything - not just snippets of your information - is the moment your...

→ read more // ai strategy · apr 3, 2025

How Businesses Can Prepare for AGI

Google DeepMind's AGI Safety Blueprint: What Business Leaders Need to Know AGI is coming faster than most people realise. While the public and many business leaders still debate whether truly general AI is...

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