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AI in Practice

AI just came for design

Anthropic just launched Claude Design yesterday. Before I say what I think about the tool, I want to tell you about a story I read earlier in the week from BEFORE the launch. The story came from a designer called Nurkhon, writing on Substack. A product manager walked into a meeting, typed one sentence into […]
Apr 18, 2026
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AI in Practice

How to Use AI for Professional Writing

My Workflow for Using AI Without Losing Authority I use AI for a huge amount of my high-stakes professional writing now. Not because it's smarter than me... ok, I mean, it is, but... But it handles the parts...
Oct 8, 2025
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AI Strategy

Are You Still an Author if AI Helps You Write?

If AI helped you write your book, are you really the author? It's a question that's keeping writers, creators, and thought leaders up at night. As AI tools become increasingly sophisticated, we're all...
Jun 7, 2025
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AI in Practice

How to Get Started Using AI: 10 Real Ways AI Helps Me Work Smarter

The hardest part about AI isn't using it - it's knowing what to use it for. Here's my tip: don't start with AI prompts or tools - start with where your work feels stuck. That's where AI can help you today....
Apr 7, 2025
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AI Strategy

The Real Price of AI: Ethics, Energy, and Everything in Between

If your opinion on AI can fit on a bumper sticker, you're probably wrong. AI is a trade-off. It can optimise. It can scale. It can even help solve energy problems. But it also comes with real ethical and...
Mar 30, 2025
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AI in Practice

Why AI Accuracy Doesn't Always Matter

"That's about as insane of a statement as anyone can make." That's what someone said to me after I posted: "[AI] accuracy doesn't matter in some fields." (It was a robust conversation 🙂) And fair enough – on...
Mar 28, 2025
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AI in Practice

Turn Your AI Idea into Reality with the Custom GPT Builder

I've built a lot of custom AI assistants using OpenAI's CustomGPTs and other systems like Claude and Gemini over the past 12-18 months. However, this latest one is a little bit different. It's a CustomGPT...
Feb 16, 2025
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AI in Practice

Custom GPTs

ChatGPT and other general-purpose language models are incredibly powerful and useful But creating a "custom GPT" can give huge benefits for very little effort. For example, as part of the creation process...
Jul 10, 2024
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AI in Practice

How to Use AI in a Practical Way in Your Business

I'm thrilled to share that was invited to guest on the Unbillable Hours podcast to chat with Florian and Ash about AI. In the episode, titled "Leveraging AI," we explore the practical applications of AI in...
Oct 10, 2023
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AI in Practice

ChatGPT and AI Tools: A Comprehensive Guide

ChatGPT and AI Tools: A Comprehensive Guide for Content Creation and Business Alastair McDermott, 11th July 2023 These are my notes for everyone attending today's Roscommon LEO workshop on using ChatGPT and...
Jul 11, 2023
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