Choosing your platform
Each major AI platform offers a way to build custom assistants that know your business. The right choice depends on how you work, what you need, and how much you want to invest.
This comparison covers the custom assistant features specifically - ChatGPT Custom GPTs, Claude Projects, and Gemini Gems. General chat capabilities are broadly similar across all three.
ChatGPT Custom GPTs
Strengths, limitations, pricing, and ideal use cases for OpenAI's custom assistant platform. Best for teams already using OpenAI's tools.
Claude Projects
Strengths, limitations, pricing, and ideal use cases for Anthropic's project-based assistant system. Best for longer documents and nuanced writing tasks.
Gemini Gems
Strengths, limitations, pricing, and ideal use cases for Google's custom assistant offering. Best for teams using Google Workspace extensively.
