AI in Practice
Use cases, tools, workflows, and practical AI techniques
AI in Practice
AI just came for design
Anthropic just launched Claude Design yesterday. Before I say what I think about the tool, I want to tell you about a story I read earlier in the week from BEFORE the launch. The story came from a designer called Nurkhon, writing on Substack. A product manager walked into a meeting, typed one sentence into […]
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AI in Practice
Year of the Harness
If you have been paying any attention to AI over the last three years, you have probably been told - repeatedly - that what matters most is the model. Which company has the biggest 'brain'. Which benchmark...
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AI in Practice
The Math Behind AI's Environmental Impact
I wrote a few months ago about the real price of AI - the ethical complexity, the environmental footprint, the fact that my own pirated book is probably in the training data of tools I now use and recommend....
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AI in Practice
AI Doesn't Care
Four Things AI Still Can't Do The latest AI "reasoning" models are a massive improvement. Gemini 3, ChatGPT 5.x and especially Claude Opus 4.5 - these systems are amazing. But they still have hard limits,...
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AI in Practice
What the Hell Is "Data"?
One thing that really frustrates me about AI consultants - and software engineers - is when they say things like: "You need to know your data" "You need to have clean data" "You need to know where your data...
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AI in Practice
How to Use AI for Professional Writing
My Workflow for Using AI Without Losing Authority I use AI for a huge amount of my high-stakes professional writing now. Not because it's smarter than me... ok, I mean, it is, but... But it handles the parts...
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AI in Practice
Your most valuable asset is invisible
Your most valuable asset is invisible. That instinctive decision you just made? The one based on two decades of hard-won experience? It's worth a fortune. But right now, it lives only in your head,...
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AI in Practice
Case Study: How I Created My Unique Value Proposition in 15 Minutes
I used AI to create a critical business asset - a Unique Value Proposition -in just 15 minutes. This case study shows you exactly what I did and how you can replicate it. Every business owner, freelancer,...
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AI in Practice
AI Will Quietly Keep Getting Better
Boring AI research breakthroughs will change your work (but won't make headlines) I've been reading AI research papers for months. Most cover incremental improvements that won't matter for ages. But when I...
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AI in Practice
Think Like an AI Project Manager
How to Think About AI: Agents, Abstraction and Orchestration Explained Many people think about AI like it's a super-powered employee who can do anything if you just ask nicely enough. So they pile task after...
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