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AI in Practice
Case Study: How I Created My Unique Value Proposition in 15 Minutes
I used AI to create a critical business asset - a Unique Value Proposition -in just 15 minutes. This case study shows you exactly what I did and how you can replicate it. Every business owner, freelancer,...
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AI Strategy
Where Should You Use AI First?
Stop Guessing Where AI Fits Into Your Work - Use This 5-Minute Framework Instead "I know I should be using AI, but I have no idea where to start. Every article tells me AI will change everything. That's not...
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AI in Practice
The secret to high-quality AI output
If you're only telling your AI what to do, you're missing 65% of what it could deliver. Most AI prompts rely on one brain. Here's how to activate both. You spend 2 hours crafting the perfect AI prompt for an...
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AI Strategy
Practical Takeaways from the William Fry AI Summit 2025
Research shows generative AI adoption in Ireland more than doubled – from 49% to 91% – in just 12 months. Here's what smart businesses are doing next. That kind of growth doesn't happen by chance. It signals...
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AI in Practice
How to Get Started Using AI: 10 Real Ways AI Helps Me Work Smarter
The hardest part about AI isn't using it - it's knowing what to use it for. Here's my tip: don't start with AI prompts or tools - start with where your work feels stuck. That's where AI can help you today....
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AI in Practice
How Larger Context Windows Unlock AI Capabilities
Many AI users are running into invisible walls with AI. Those unseen walls are made of token limits. The moment your model can analyse everything - not just snippets of your information - is the moment your...
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AI Strategy
The Real Price of AI: Ethics, Energy, and Everything in Between
If your opinion on AI can fit on a bumper sticker, you're probably wrong. AI is a trade-off. It can optimise. It can scale. It can even help solve energy problems. But it also comes with real ethical and...
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AI in Practice
Why I Use 5 AI Tools Instead of One (And How It Boosts My Results)
Why I Use Multiple AI Models (And Whether You Should Too) Most people only use one AI tool. I switch between five. That might sound inefficient, but it's been one of the biggest improvements in my workflow....
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AI in Practice
How Small Businesses Can Use AI to Save Time and Boost Productivity
Practical AI Applications for Small Businesses I recently led a workshop on AI applications for small businesses. Here's what you need to know to start using AI effectively without major...
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AI in Practice
Turn Your AI Idea into Reality with the Custom GPT Builder
I've built a lot of custom AI assistants using OpenAI's CustomGPTs and other systems like Claude and Gemini over the past 12-18 months. However, this latest one is a little bit different. It's a CustomGPT...
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