AI adoption
AI Strategy
Don't bet your strategy on what AI can't do
Here's a bet I see businesses make without realising they're making it. They look at what AI can't do today, they build their plans around those limits, and they treat those limits as fixed. It's a quiet bet, and it's a losing one. It loses because the thing you're betting against keeps moving. Two forces […]
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AI Strategy
The best AI work is boring
The AI work I trust most is the work that looks boring. There's no clever prompt, no amazing inspiration, no surprises. It does the same boring thing every time, and that is exactly why I trust it. Most people reach for AI's cleverness first and its dependability second. I strongly believe you need it the […]
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AI Strategy
The most useful AI works when you're not watching
The most useful AI works while you're not watching - and the barrier usually isn't a cleverer model, it's permission. A plain-English guide to the Permission Ladder: how much autonomy you give an AI, the access it costs, and why onboarding it like a new hire is the right mental model.
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AI in Practice
AI just came for design
Anthropic just launched Claude Design yesterday. Before I say what I think about the tool, I want to tell you about a story I read earlier in the week from BEFORE the launch. The story came from a designer called Nurkhon, writing on Substack. A product manager walked into a meeting, typed one sentence into […]
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Let's explore what AI can do for you and your team
- Clarity on whether we're a mutual fit
- A clear understanding of the path forward
- No hard sell - just an honest conversation
