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// ai in practice · jul 1, 2025

Your most valuable asset is invisible

Your most valuable asset is invisible. That instinctive decision you just made? The one based on two decades of hard-won experience? It's worth a fortune. But right now, it lives only in your head,...
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// ai in practice · jun 5, 2025

Case Study: How I Created My Unique Value Proposition in 15 Minutes

I used AI to create a critical business asset - a Unique Value Proposition -in just 15 minutes. This case study shows you exactly what I did and how you can replicate it. Every business owner, freelancer,...
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// ai in practice · mar 25, 2025

Why I Use 5 AI Tools Instead of One (And How It Boosts My Results)

Why I Use Multiple AI Models (And Whether You Should Too) Most people only use one AI tool. I switch between five. That might sound inefficient, but it's been one of the biggest improvements in my workflow....
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// ai in practice · mar 23, 2025

How Smart Teams Choose the Right AI for the Job

Don't Let Your Software Vendor Choose Your AI Most businesses use only the AI that comes with their software - like Microsoft Copilot or Google Gemini. I've found this limits your results without you even...
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// ai in practice · mar 4, 2025

How Small Businesses Can Use AI to Save Time and Boost Productivity

Practical AI Applications for Small Businesses I recently led a workshop on AI applications for small businesses. Here's what you need to know to start using AI effectively without major...
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// ai in practice · feb 16, 2025

Turn Your AI Idea into Reality with the Custom GPT Builder

I've built a lot of custom AI assistants using OpenAI's CustomGPTs and other systems like Claude and Gemini over the past 12-18 months. However, this latest one is a little bit different. It's a CustomGPT...
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// ai in practice · jan 4, 2025

Write Better AI Prompts for Deep Research

I created an 8-part checklist that consistently gets better deep research from AI tools. Getting Better Results from AI Deep Research: the "RGOSPACE" Framework Sometimes we want AI to give us quick answers....
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// ai in practice · jul 21, 2024

How Many Sisters Does Sally Have?

Improving AI Reasoning with Simple Instructions: A Comparative Study This is a simple demo to show the reasoning capabilities - or lack thereof - of current language models. You can see how the "frontier"...
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// ai in practice · jul 16, 2024

Compelling UVP in Minutes with AI

As a consultant, effectively communicating your unique value proposition to potential clients is crucial. It's one of the most important things you can do in your business, and as a marketer, I see it as the...
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// ai in practice · jul 10, 2024

Free AI Tools for Business Authors

I've been focused on writing my new book Use AI, Stay Human. During the course of writing the book (with a massive amount of AI assistance), I developed a couple of simple AI tools for myself. I...
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