AI strategy
AI Strategy
Don't bet your strategy on what AI can't do
Here's a bet I see businesses make without realising they're making it. They look at what AI can't do today, they build their plans around those limits, and they treat those limits as fixed. It's an unspoken bet, and it's a losing one. It loses because the thing you're betting against keeps moving. Two forces […]
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AI Strategy
How to Run an AI Pilot
A short field guide for SME leaders who are looking for ROI, not "pilot purgatory" You might have seen the viral headlines claiming "95% of AI pilots fail" attributed to MIT. Don't panic. As Wharton...
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AI Strategy
AI Success Has Less to Do With AI Than You Think
Late one evening in the tiny village of Cong in the west of Ireland I was enjoying a glass of Green Spot with Damian Costello. He said something I haven't stopped thinking about. We were talking about why so...
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AI Strategy
The Big 4 Just Validated the Future of AI-Driven Work
The Big 4 have finally caught on: AI isn't replacing people, it's helping us get smarter and faster at what matters EY released a massive 100+ page report early Dec 2025 called "The Augmented Workforce."...
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AI Strategy
Navigating the Chaos: How to Prepare for AI Disruption
AI is advancing faster than our institutions can respond. This gap is already causing chaos. Not just disruption, but systemic breakdown. It's the pacing gap: one line on the graph is AI capability, rising...
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AI Strategy
What Can We Learn from Moderna's AI Strategy?
I've spent a lot of time looking at how different companies approach AI adoption. Back in early 2024, OpenAI released a case study about Moderna's use of ChatGPT. It showed fast adoption and the creation of...
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AI Strategy
If You Work Like a Robot, AI Will Replace You
We've spent a century training humans to work like machines. Just in time for machines to do the job better. The AI Replacement Story is a Lie. Here's What's Actually Happening. You're being sold a lie about...
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AI Strategy
Where Should You Use AI First?
Stop Guessing Where AI Fits Into Your Work - Use This 5-Minute Framework Instead "I know I should be using AI, but I have no idea where to start. Every article tells me AI will change everything. That's not...
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AI in Practice
How Smart Teams Choose the Right AI for the Job
Don't Let Your Software Vendor Choose Your AI Most businesses use only the AI that comes with their software - like Microsoft Copilot or Google Gemini. I've found this limits your results without you even...
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AI Strategy
The Right Way to Integrate AI Into Your Organisation
When Your Staff Are Already Using AI: A Practical Approach to Managing Change A recent BBC article highlighted how one major law firm is navigating complexities and challenges around AI governance. Hill...
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Let's explore what AI can do for you and your team
- Clarity on whether we're a mutual fit
- A clear understanding of the path forward
- If we're not a fit, I'll point you somewhere useful
