AI strategy

// ai strategy · sep 17, 2026

Who Gets the Time AI Saves? Trust, Culture and AI Adoption

AI adoption asks employees to reveal information that can affect their own working lives, so what the organisation does with that information determines what it gets told next.

→ read more // ai strategy · jun 21, 2026

Don't bet your strategy on what AI can't do

Building your plans around what AI can't do today is a bet, and it's a losing one. The thing you're betting against keeps moving.

→ read more // ai strategy · jan 9, 2026

How to Run an AI Pilot

A short field guide for SME leaders who are looking for ROI, not "pilot purgatory" You might have seen the viral headlines claiming "95% of AI pilots fail" attributed to MIT. Don't panic. As Wharton...

→ read more // ai strategy · dec 23, 2025

AI Success Has Less to Do With AI Than You Think

Late one evening in the tiny village of Cong in the west of Ireland I was enjoying a glass of Green Spot with Damian Costello. He said something I haven't stopped thinking about. We were talking about why so...

→ read more // ai strategy · dec 10, 2025

The Big 4 Just Validated the Future of AI-Driven Work

The Big 4 have finally caught on: AI isn't replacing people, it's helping us get smarter and faster at what matters EY released a massive 100+ page report early Dec 2025 called "The Augmented Workforce."...

→ read more // ai strategy · nov 19, 2025

Navigating the Chaos: How to Prepare for AI Disruption

AI is advancing faster than our institutions can respond. This gap is already causing chaos. Not just disruption, but systemic breakdown. It's the pacing gap: one line on the graph is AI capability, rising...

→ read more // ai strategy · jul 16, 2025

What Can We Learn from Moderna's AI Strategy?

I've spent a lot of time looking at how different companies approach AI adoption. Back in early 2024, OpenAI released a case study about Moderna's use of ChatGPT. It showed fast adoption and the creation of...

→ read more // ai strategy · jun 16, 2025

If You Work Like a Robot, AI Will Replace You

We've spent a century training humans to work like machines. Just in time for machines to do the job better. The AI Replacement Story is a Lie. Here's What's Actually Happening. You're being sold a lie about...

→ read more // ai strategy · may 31, 2025

Where Should You Use AI First?

Stop Guessing Where AI Fits Into Your Work - Use This 5-Minute Framework Instead "I know I should be using AI, but I have no idea where to start. Every article tells me AI will change everything. That's not...

→ read more // ai in practice · mar 23, 2025

How Smart Teams Choose the Right AI for the Job

Don't Let Your Software Vendor Choose Your AI Most businesses use only the AI that comes with their software - like Microsoft Copilot or Google Gemini. I've found this limits your results without you even...

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