Alastair McDermott

AI Business Consultant

Author · Speaker · Podcaster

AI doesn’t need to eat your workforce for breakfast.

I guide business leaders to implement Human-First AI strategies that deliver remarkable efficiency without sacrificing your greatest asset – your people. Because contrary to the tech hype cycle, the robots don’t actually need all the jobs.

Let’s be honest… most AI implementations fail spectacularly. They either gather dust as expensive digital paperweights or create chaos when deployed without strategy. But it doesn’t have to be this way.

At HumanSpark.ai, I’ve transformed organisations by creating systems where robots handle the mind-numbing tedium while humans do what they do best – think, create, and connect. The results? Processing times slashed by 92%, operational costs cut by 90%, and capacity increased 12X – without anyone updating their LinkedIn profile in panic.

My approach isn’t complicated:

  • AI handles the repetitive tasks (because no human should waste their finite existence on spreadsheets)
  • Your team focuses on higher-value work that actually requires a pulse
  • Everyone goes home feeling useful rather than obsolete

Just ask the lab scientists who now spend time actually sciencing instead of administrative drudgery, achieving an ROI exceeding 10,000% in the first year. (Ten-thousand percent ROI it’s not a typo – your CFO just got butterflies).

I’m pro-AI done right. I’m against AI done carelessly. The gap between these approaches is massive.

With over 18 years of experience guiding business leaders through complex technical challenges, I bring a rare combination of deep technical understanding and uncompromising human focus. I’ve seen both brilliant AI implementations and catastrophic failures – and the dividing line is almost always how humans are factored into the equation.

Whether you’re AI-curious or need to rescue initiatives that are currently failing, I’ll help you create systems where humans and machines complement each other without one plotting the other’s obsolescence.

Who benefits from this approach? Your business, your people, and your conscience.

Ready for AI that amplifies human potential rather than replacing it? Let’s talk.

Books: Expert Authority Builder Series

Alastair has written a number of books, workbooks, and practical guides, including the Expert Authority Builder series.

  1. Use AI, Stay Human [2025] – published by Authority Press
  2. An Absolute Beginner’s Guide to Using AI [2024] – published by Authority Press
  3. Quick-Win Content [2023] – published by Authority Press
  4. Efficient Content Creation [2023] – published by Authority Press
  5. Your Podcast Launch Workbook [2022] – published by Authority Press
  6. 33 Ways Not to Screw Up Your Business Podcast [2022] – published by Networlding
  7. How to Sound & Look Good on Zoom & Podcasts [2022] – published by Oak Tree Press
  8. Running a Website with WordPress [2015] – published by WebsiteDoctor

Recent Events

Sign & Print XL Expo
3rd Sept 2025
AI for the Sign Trade

Speaking Engagement

21st July 2025
Use A.I. Stay Human.: The Survival Guide for Experts Who Want to Stay Relevant, Authentic, and Indispensable in the Age of AI. (Expert Authority Builder Series)

Book

Jonathan Stark's Ditching Hourly Podcast
17th July 2025
The AI-Powered Thought Leader

Interview

Dealing with Goliath
17th July 2025
How to Be Indispensable, Not Obsolete in an AI World

Interview

The Global Discussion (Ep 262)
5th July 2025
Four Big AI Opportunities You Can Use Today

Interview

AI in Social Care (Ep 1)
15th June 2025
Why AI Is Too Big to Ignore - Especially in Social Care

Interview

1st June 2025
An Absolute Beginner's Guide to Using AI: How to Use AI to Save Time, Work Smarter, and Get More Done - Without Feeling Overwhelmed (Expert Authority Builder Series)

Book

IRDG Amplify Conference
June 2025
AI for Business Innovation

Workshop

Numerous Private Organisations
Jan - June 2025
AI Foundations Workshops

Workshop

April 2025
AI and Jobs

Speaking Engagement

Sligo Chamber & Chartered Accountants Ireland
Jan 2025
Navigating AI for Business

Speaking Engagement

I Know a Guy
5th November 2024
AI Tips for Business

Podcast

The Social Media Takeaway
1st November 2024
All about AI

Interview

Emerging Technologies, Belmullet
24th October 2024
Artificial Intelligence Essentials

Speaking Engagement

Meet Mayo
18th October 2024
Artificial Intelligence Essentials

Speaking Engagement

Meet Mayo
17th September 2024
Intro to AI

Workshop

Údarás
25th July 2024
Intro to AI for Small Business

Workshop

1st July 2024
The AI-Powered Thought Leader: How to Become an Indispensable Voice in a World of Intelligent Machines (Expert Authority Builder Series)

Book

10th May 2024
AI Beyond the Hype

Speaking Engagement

LEO Roscommon
5th March 2024
Mastering AI and ChatGPT

Workshop

Údarás na Gaeltachta
20th October 2023
AI in Sustainable Tourism

Speaking Engagement

LEO Mayo
17th October 2023
Mastering AI and ChatGPT

Workshop

Unbillable Hours
14th October 2023
Leveraging AI

Interview

LEO Roscommon
11th July 2023
Mastering AI and ChatGPT

Workshop

Business change to AI focus
5th April 2023
Rebranded from WebsiteDoctor to HumanSpark.AI

Rebrand

Alastair's Podcast Guest Appearances

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I turn AI tech & strategy into clear, actionable insights. You’ll discover how to leverage AI, how to integrate it strategically to get a competitive edge, automate tedious tasks, and improve business decision-making.

– Alastair.