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Recruit the Sceptic

Enthusiasts show what can work. The sceptic finds what could fail.

Put the sceptic in charge of stress-testing.

Bring in a constructive sceptic who understands the work. Their job is challenging assumptions, testing edge cases and surfacing adoption barriers - before rollout, not during it.

When to use  Assembling a pilot team.

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topic: adoption & strategy type: principle

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