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Four Measurement Lanes

Four kinds of number, none of which may impersonate another.

Activity

Is the tool being used?

Work

Is the work itself done differently?

Business

Did a number the business cares about move?

People

What did the change do to the people doing it?

Baseline first

Each lane needs a baseline taken before the test, and the people lane counts in the verdict rather than beside it.

When to use  Setting baselines before a test, and reading the results after it.

From the book, coming soon →
topic: choosing & roi type: model

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