Standard practice
Quick Wins vs Big Wins
Earn the big build with fast, cheap, internal wins first.
Earn the higher rung with proof ↑
Big Win
Three to six months, real investment, structural advantage - only after you have proof.
Quick Win
Days to weeks, off-the-shelf, low risk. Proves the approach and builds data hygiene. start here
When to use Sequencing the roadmap, and resisting the flagship-first pull.
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