# The Three-Audience Model
Source: https://humanspark.ai/frameworks/three-audience-model/

*Translate your AI message three ways - for the Board, IT, and the team.*

**When to use:** When leaders need to win buy-in across the organisation.

Board

cost & risk

Cost, ROI, reputational risk - and the cost of doing nothing.

IT

the immune system

Bring them in on day one. Show the Vendor Card; frame it as containing Shadow AI.

Team

jobs & daily reality

Talk tasks, not roles. Name the tedious work AI takes away.